The MedSport Group

Alberto Guidotti

Founder & CEO

Born in Reggio Emilia, 20 years of experience as a manager starting from Credem (software then commercial network), business consulting (Accenture then Bain & Company as IT Strategy Manager), a short experience in Winterthur Assicurazioni (claims manager) finally 7 years as director of the research and innovation division of Intesa Sanpaolo in parallel with the activity of university professor at the Polytechnic of Turin.


In 2012 it launched Euronovate, a pioneering start-up in the development of biometric and digital signatures and in 2015 it launched the first remote video identification system in the world with the TAP-ID in NYC. In 2013 he contributed to the drafting of the DigitPA programmatic document for the advanced electronic signature, which in 2016 will co-influence the European EIDAS regulation.


In 2017, he sold a first share of the Euronovate group, in 2019 he acquired control of Vintegris in Spain, extending the group's presence in 6 countries (ITA, CH, SPA, ROM, USA, China) with around 150 employees. In 2020, 8 years after the start-up, it completes the exit with 2300% growth in the initial capital.


From 2021 through his investment fund Fusion Capital Management Holding, he starts the Venture Builder MedSport.tech with the aim of creating a vehicle dedicated to innovation in the world of health and sport through the collection and analysis of physical data.


The innate curiosity, the continuous desire to create innovations that can give benefits to improve people's lives are the engines of his daily work.


He is a university teacher, a proud companion of Donatella and the father of 3 sons Alessandro, Francesco and Federico.

Alberto Peretti

CFO

He is a key executive responsible for managing the financial health and strategic direction of the organization. He has a strong background in finance, accounting and business strategy. Oversees financial planning, budgeting and forecasting, ensuring the organization's stability and fiscal growth.


Analyze financial data to provide insights and recommendations to senior management regarding informed business decisions. Manage risk,

maintains financial controls and ensures compliance with regulatory requirements.


Collaborate with various departments, stakeholders and external partners to drive financial performance and optimize resource allocation. He is a strategic thinker, skilled at balancing long-term vision with operational efficiency to achieve financial goals.

Paolo Marcattilj

COO

Tuscan engineer with an MBA from Bocconi Business School, he has built up his professional experience in multiple sectors and roles, from different perspectives: he was a business consultant at McKinsey, top manager at Kraft (Philip Morris Group), Seat Pagine Gialle and Buffetti. In 2004 he became an entrepreneur starting Global Remote Services (GRS) in Eastern Europe.


It has so far achieved some important goals thanks to the complex and delicate task of harmoniously but effectively 'including' a dozen previously independent companies in the Group, launching the very first BPO service provider (GRS) abroad for the Italian market, thus paving the way , for Italy, to the nearshoring offer.


He strongly believes in the power of combining business acumen with executive skills.

Sabrina Cannito

CMO

Founder and CEO of RS Marketing, a digital company focused on operational marketing in the health and sport sector, she is a strategic and creative professional who leads the entire marketing process of the organization.


He has a strong understanding of market dynamics and consumer trends. May develop innovative marketing plans, coordinate branding and promotional activities, and oversee data analysis to make informed decisions.


As Marketing Director she is well versed in budget and resource management, collaborating with cross-functional teams and communicating effectively. She is an inspiring leader who drives business growth, customer retention, and the achievement of business goals.

Mirko Marcolini

Sport Division Director

Born in Pesaro, in 2005 he founded K-Sport, in the academic field of the Faculty of Engineering at the University of Bologna, dealing with the research and development department.


In 2010 he patented the first Artificial Intelligence Algorithms used by the most prestigious football teams to analyze sports performance. Today he is considered one of the most important sports scientists at an international level, becoming a forerunner of the scientific approach associated with sport.


In 2006, K-Sport launched the first wearable technology, analyzing advanced internal and external load metrics through a unique device, which includes ultra-high frequency (50Hz) GPS technology and ECG textile sensors.


Over the years, he has been invited as a lecturer and technology expert at the IEEE Sensor Council and the Universities of Milan, Rome Tor Vergata, Bologna, Urbino, Verona, L'Aquila and Enna.

Our Headquarters

Italy

Via Carlo Calvi di Coenzo, 12, 42124 Reggio Emilia (RE)

Swiss

Via Longhena, 24, 6817 Maroggia

Spain

NEXT OPENING